An industry leading sports marketing service that is driving attendance to events of all sizes, launching new brands, and growing existing ones by combining 25+ years of strategic marketing experience with a delivery team across all areas. We develop marketing and brand strategies, execute retail and brand campaigns, conceive creative ideas and execute them with our world-class creative and content team.
We have a wide range of services which allows us to plan and deliver marketing solutions with a holistic approach. We’re able to operate all the marketing functions under one roof for our clients rather than in isolation. It allows us to consider how they influence each other and work together to get the best result.
What sets us apart is our depth of understanding and knowledge of the Australian sport & entertainment market. We understand sports fans and what makes them tick. We know how to drive an action from them, and if for some reason we can’t, then we work relentlessly to find out why and provide a solution.
Great ideas come from a solid strategic foundation. We work with the client to establish the strategy which provides a platform for our creative team to work from and a roadmap for the project. Every project is different but this process may include research, defining the objective & challenge, brand proposition, establishing the unique selling points, identifying the audience and how to reach them.
media planning & buying
Plan, negotiate and buy media across most mediums. We extract value and leverage partnerships to ensure we get the right plan for your objective.
Creative Development & Content Production
Concept development through to execution including branding, design, animation, videography, photography, motion graphics and production.
Our Social media team is a function of our broader marketing function. We deliver strategy, content planning and management, community management, paid social strategy and management. We meet ROI targets by ensuring the right content is delivered with the right strategy, the campaigns are constantly monitored and optimised.
CRM, comms planning & data marketing
We develop communications strategies, drive database growth and leverage existing data effectively to plan and execute campaigns that engage existing customers, drive brand and sell tickets or products. Includes strategic development, scheduling, copywriting, automated customer journeys, data acquisition strategies, management of 1st party data, organising and segmenting audiences, and regular reporting through a range of analytic sources.
THE RACING LEAGUE
Launching a World first in Sport and creating a positive disruption for the sport of Kings