the racing league

A positive disruption for the Sport of Kings

Increasing ownership is the No1 stated KPI of Racing Authorities and Race Clubs. It is the unique point of difference horse racing offers from other sports.

TSE, working in joint venture with 99 Sports, recognised this opportunity and created The Racing League (TRL), the world’s first horse racing league.

Launched in September 2020, TRL offers affordable micro units into a team of owners, who share ownership in six premium race horses.

The teams were established on State lines – NSW, Queensland and Victoria, with each team competing in the League where their horses earn points for their team, based on their success on the race track.

The thrill of ownership, in an affordable model that also offers the social experience of being part of a team.  A unique sports offering, curated, launched, and executed by TSE.

TSE ROLE

  • Business planning & roadmap to launch
  • Brand strategy
  • Marketing strategy
  • Branding and Brand ID
  • Creative campaign development
  • Production: Print, digital, social, TVC
  • Social strategy and content plan
  • Web design
  • Database management and customer journey
  • On going content ideation and creation

Want to know more? Get in touch with us here >

WHAT WE’VE ACHIEVED SO FAR

BUILT THE BRAND FROM THE GROUND UP

A start up business that TSE helped develop and grow.

Social RESULTS

  • Reduced Cost per acquisition by 244%.
  • 2,619,458 horse racing & sports fans in 2021
  • Generated 105,095 clicks to website in 2021

10% OF TOTAL OWNERS IN AUSTRALIA ARE IN TRL

Together with TRL we are growing ownership in Australia.

PARTNERSHIP GROWTH

TSE has helped TRL secure major partners including Sports Bet

LAUNCHED 3 TEAMS

We launched 3 new sports teams in 3 different states.

2022 INTERNATIONAL EXPANSION

The success of the Australian market has provided a springboard for TRL to expand into the international market in 2022

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