Increasing ownership is the number one stated KPI of Racing Authorities and Race Clubs. It is the unique point of difference horse racing offers from other sports.
TSE, working in joint venture with 99 Sports, recognised this opportunity and created The Racing League (TRL), the world’s first horse racing league.
Launched in September 2020, TRL offers affordable micro units into a team of owners, who share ownership in six premium race horses.
The teams were established on State lines – NSW, Queensland and Victoria, with each team competing in the League where their horses earn points for their team, based on their success on the race track.
The thrill of ownership, in an affordable model that also offers the social experience of being part of a team. A unique sports offering, curated, launched, and executed by TSE.
- Business planning & roadmap to launch
- Brand strategy
- Marketing strategy
- Branding and Brand ID
- Creative campaign development
- Production: Print, digital, social, TVC
- Social strategy and content plan
- Web design
- Database management and customer journey
- On going content ideation and creation
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