We are an innovative sports and entertainment agency that is transforming the sports industry in Australia.
Our journey began with a bold vision to revolutionise the traditional sports agency model. Through strategic acquisitions of commercial sports rights and the establishment of a well-funded business, we assembled a team of creative, marketing, and event specialists to spearhead our mission.
Since 2019, we have proudly owned and managed the Sydney Kings, followed by the acquisition of the Sydney Flames in 2020. These endeavours have allowed us to showcase our unique credentials, establishing a winning culture, driving sustainable revenue, and cultivating a growing fan base for both teams. We are only at the beginning of our long-term plan for basketball in Sydney, and we are excited to continue elevating the sport to new heights.
In 2020, we made waves in the world of horse racing with the creation of The Racing League (TRL), a groundbreaking start-up joint venture. TRL has completely transformed ownership in the Australian horse racing industry and currently represents an impressive 10% of total ownership in the country.
Another significant milestone came in 2021 when we partnered with No Limit Boxing to transform the Australian boxing. Through our collaboration, we have witnessed substantial increases in paid live attendance and pay-per-view audiences. We continue to deliver world-class live experiences, producing high-quality boxing broadcast content, and fulfilling No Limit Boxing’s visionary ambitions.
Throughout our journey, our growth has been built on the foundation of being a leading sponsorship agency since 1996. We have continuously worked alongside Australian brands to optimise their sponsorship investments, providing innovative and practical solutions that evolve with the ever-changing landscape of sports marketing.
At TSE, we are a team united by our passion for delivering “amazingness” in everything we do. Our agency is home to a diverse group of talented and experienced individuals who bring their expertise and enthusiasm to every project. Together, we strive to push boundaries, challenge conventions, and create unforgettable experiences for our clients and partners.
We are an agency full of talented and experienced individuals, who have been brought together for one simple goal: to deliver ‘amazingness’ in everything that we do.