Luc Longley Talent Management by TSE
Luc Longley talent management is handled by Total Sport & Entertainment (TSE), one of Australia’s leading agencies in sport. We work closely with Luc to help shape the right opportunities, the ones that align with his values, his voice, and his story.
From brand partnerships to content projects and strategic advisory roles, we’ve helped Luc re-enter the public space in a way that’s true to who he is.
At the centre of that journey is our work with Hahn. When the brand set out to connect with social basketball, they came to TSE to help them navigate it – and Luc was the first name we put forward. What followed was Lane Violation, a 60-minute documentary that aired on ESPN during the NBA Finals. You can watch the trailer here.
Playing to Luc's Strengths
Rather than just putting Luc in ads, we helped Hahn use his voice to spotlight the untold stories of Australian basketball.
It was his first time hosting a documentary, and he brought exactly what we hoped for: humour, honesty, and intelligence. The first episode focused on Andrew Bogut, offering an unfiltered look at a player whose impact goes well beyond the stat sheet. It was the kind of brand move that builds community and culture, not just awareness.
Watch the trailer here
Prior to that, in Luc’s initial work with Hahn, he fronted Half Court Half Pub.
This was Hahn’s ‘content-meets-experience’ play celebrating the crossover between social sport, basketball culture and pub culture. His presence gave the campaign cultural weight and mass exposure.
We’ve since secured him for a second year with the brand, evolving the partnership around storytelling rather than just sponsorship.
Beyond his commercial work, Luc remains as an owner and key member of Hoops Capital – the basketball business that owns the Sydney Kings and Sydney Flames. Luc role includes advising on recruitment, mentoring players, and shaping club strategy. He still lives in rural WA, where he distils gin, surfs, fishes, and contributes to local conservation.
Luc Longley doesn’t chase attention. But when the project’s right he shows up and commits whole-heartedly and that is what we love about working with him.
Talk To Us About Working With Luc
ENQUIRE HERE