TSE is excited to announce the company has secured the opportunity to work on a new major international event. TSE was retained by TEG Global to design the logo and develop brand guidelines for this inaugural event. TSE will be responsible for the roll-out of all creative assets across marketing and event day, marketing strategy to drive ticket sales & creation and management of the event website. 

Head of Marketing, Chris Leffers said, ‘Working with TEG Global on the creation of a new major event in Singapore has been a rewarding challenge. We have had the opportunity to develop design and build marketing strategy from the start, it is a great example of how TSE can offer a diverse set of services to a major event client.’ 

On October 29 and 30, the Tour de France Prudential Singapore Criterium will be held on a specially constructed street circuit in the middle of the city. The Singapore Criterium race weekend will feature professional and amateur competitions, and it is anticipated that millions of people across the world will tune in via a number of international networks.

This event is expected to provide Singapore’s sports tourism a large boost. Celebrated British cyclist Mark Cavendish leads a field of 32 riders from eight of the top professional cycling teams in the world. Cavendish is a four-time world champion, Olympic silver medalist, and holder of the joint record for the most Tour de France stage victories (34). 

Excitement of the live experience at The Float, Marina Bay. Will feature a combination of racing, music, sponsor activations, food and beverages offering. Staged over 10hrs with Tour de France Criterium the pinnacle moment. 

Saturday is being set up as a free event that will allow people the chance to experience The Float, see preliminary races and an introduction on stage to the Tour de France riders.