TSE has made history, breaking through one of the last frontiers in Australian sport – the introduction of a Christmas Day game.
The bold move was made by the ownership group of the Sydney Kings (including TSE), who played against their arch rivals Melbourne United in front of a crowd of more than 7,000 passionate fans at Qudos Bank Arena.
TSE’s in-house production team played a pivotal role in the success of the event by producing a video campaign called the ’12 Days of Christmas.’ The campaign was rolled out across Kings and NBL social media channels in the lead-up to the historic game.
The Kings’ victory over Melbourne United was hailed as a resounding success, delivering a viewership reach of more than 300,000 across all platforms on ESPN, Channel 10, and Kayo. This made it the most viewed game on ESPN in the 22-23 NBL season.
“We hope the success of the inaugural Sydney Kings Christmas game inspires future innovation in Australian sport, and we hope that the contest becomes a Christmas staple in Sydney”
Paul Smith, TSE Founder and Hoops Capital Chairman
The Sydney Kings Christmas Day game was a true breakthrough for Australian sport, and TSE is proud to have played a significant role in making it a reality. The event was a testament to the company’s commitment to pushing the boundaries and delivering unique experiences to sports fans across Australia.
