The Sydney Kings, owned by TSE, have set a new NBL attendance record with 17,524 fans turning out for the team’s 92-87 win over the Illawarra Hawks at Qudos Bank Arena on Sunday, November 17.

The attendance topped the previous high of 17,143, which was set more than 20 years at the same venue for a double header event that included supporters from both the Kings and Sydney Razorbacks.

Head Coach, Will Weaver addresses team in timeout

Kings head coach, Will Weaver said the crowd and atmosphere was close to the NBA as Australia has ever seen.

“It’s big for our team, it’s big for our city, it’s big for our state, it’s big for our league. What we’ve all come here to try to achieve, it’s big. It’s a big symbol of what we’re trying to do, is get people excited about basketball, and help people that are already excited about basketball understand there are great things to watch here.”

Will Weaver

TSE is responsible for all marketing and ticket sales strategy for the team and this record attendance is a high point in what is already shaping as a record breaking year. 

TSE, working with advertising agency, BWM, launched a new brand campaign, Rise With Us, featuring South West rap star, L-Fresh, in October as part of the Clubs biggest ever marketing push. 

“Since taking ownership of the Sydney Kings we have focused on build the profile of the team and driving live attendance. With no broadcast revenue, live attendance is the life blood of the business so it was essential that we invested in a marketing strategy that would build crowds. We deliver a World class live event experience so we know that once people attend a game we will see repeat visitation. Everything came together on Sunday and it was incredible, the opportunity now is to take advantage of that moment and continue building momentum and driving sales.”

TSE CEO, Paul Kind