Sydney FC: Refreshing the brand for a new era


After being displaced for four years and without a venue to call their own, Sydney FC returned home to a brand new Allianz Stadium. This presented a unique opportunity for the club to revitalise their brand for the 2022-2023 A-Leagues season.


TSE partnered with Sydney FC to provide a comprehensive range of services, including marketing, photography, videography, and design. The primary focus was to develop a new campaign look and feel for the upcoming season that would strike a balance between familiarity and innovation, linking back to the core attributes of the Sydney FC brand while showcasing something fresh and exciting for fans.


We delivered a new compelling new brand and identity for the club and assets to for use across all touch points.