FUELLING GREATNESS WITH GATORADE
Leverage campaign for Gatorade’s State of Origin Partnership
THE BRIEF
Gatorade were looking for a way to leverage their partnership with the Queensland Rugby League and NSW Rugby League for State of Origin. Based on their existing platform idea, FUELLING GREATNESS, Gatorade asked TSE to execute a series of short videos for the Australian audience to show how Gatorade plays a role in helping the athletes perform at their best.
OBJECTIVES
Educate everyday consumers about the cutting edge sports science techniques used in professional sport and drive awareness of the role played by Gatorade to give athletes the edge against their competitors on the biggest stage
APPROACH
TSE planned and executed two shoot days at the NSW Centre of Excellence and the iconic Suncorp Stadium. The shoots consisted of an interview component with three prominent athletes from each state and one sports scientist; and a training component including a high intensity work out and game-related skills session. TSE then combined our footage with match footage and our Gatorade-branded graphics package to deliver four, digital first, episodes and a teaser, across multiple platforms.
RESULTS
The campaign achieved an impressive:
- 33.5 million impressions
- 33% view through rate – above industry standard
- 7.6 million views
- A very happy client