AUSTRALIAN STORY’S BIGGEST EVER STORY
Luc Longley: One Giant Leap
THE BRIEF
Luc Longley is a legend of Australian sport, having achieved an unprecedented three NBA Championships with one of World’s best ever teams, the 90’s Chicago Bulls.
Since retirement he has shied away from the limelight, choosing to live a quiet life in WA. His peace was shattered in March 2020 when The Last Dance exploded onto screens around the World.
While the World was enthralled by Michael Jordan and his team, Australians wondered where Luc Longley was given he didn’t feature in the doco in any meaningful way. Luc’s phone rang hot, he didn’t answer, he considered his position.
What Luc asked TSE to do was find an appropriate outlet to tell his story, his way.
THE OBJECTIVE
Find a media channel to tell Luc Longley’s incredible story in a credible and meaningful way
THE CHALLENGE
- COVID – Western Australia is a long way from the rest of Australia
- Modern media landscape – there are limited opportunities for long-form story-telling
WHAT WE DID
We negotiated and oversaw the management of the project
TV BROADCAST RESULTS
- Part 1 – 2.2 million broadcast Audience
- Part 2 – 2.3 million broadcast audience
DIGITAL BROADCAST RESULTS
- 4.25 million total YouTube views across the various segments