Under Armour
Unstoppable Campaign
Under Armour | Unstoppable
Blending sport and style for a new kind of athlete
Under Armour’s Unstoppable campaign needed local cultural clout. TSE delivered a youth-facing execution that worked as an on-line retail campaign, in-store at Rebel and in the fast-moving world of social. TSE were responsible for casting the right talent, curating the right look, and producing every piece of content in-house.
The Brief
Under Armour wanted to connect with the next generation of athletes – the ones who live online, move fast, and express themselves through what they wear as much as how they perform. The global Unstoppable campaign had the product. Our job was to make it culturally relevant in Australia, and especially resonate with a younger audience whose buying habits are shaped by what they see on social.
The Approach
TSE was appointed as Under Armour’s end-to-end production partner. We handled everything: talent sourcing and negotiations, creative styling, photography and video, all delivered in-house. We focussed on finding talent who lived at the intersection of sport, culture, and style – the kind of athletes and creators who’d give the campaign local authenticity.
Read the press release hereWatch the 30″ Social Video
The Approach
TSE was appointed as Under Armour’s end-to-end production partner. We handled everything: talent sourcing and negotiations, creative styling, photography and video, all delivered in-house. We focussed on finding talent who lived at the intersection of sport, culture, and style — the kind of athletes and creators who’d give the campaign local authenticity.
The Execution
We brought together a standout cast of athletes and creators: Olympic boxer Harry Garside, football creator Olan Tekkers, rising rugby talent Aaliyah Bula, and model Brylee Turner. Together, they embodied the essence of Unstoppable – driven, expressive, and culturally in tune.
TSE delivered a full suite of campaign assets – video, photography, and social. The campaign rolled out nationally across Under Armour and Rebel’s digital, social and retail environments.
