Tooheys
Tooheys 30" State of Origin TV Campaign
Tooheys and Thinkerbell had conceived a new concept for the Tooheys State of Origin TVC.
They approached TSE as the production company to evolve the idea into a fully realised 30” TVC, that launched nationally during State of Origin on both free to air and digital.
The brief was to take Tooheys’ iconic anthem, made famous in the sheds after NSW’s 2024 Origin win, and turn it into a moment that brought all of NSW into the song. A celebration of fans, footy, and the bond they share.
We directed and produced a mixed media spot that combined cinematic footage with raw UGC, capturing real people, real passion, and the emotion behind the anthem. At its heart: the song, the fans, and a powerful final shot revealing the 2025 team.
TSE handled the entire production end to end, including direction, casting, locations, shoot, edit and delivery, with just a few days between the NSW Blues media day and the TVC going to air.
Years of experience filming with elite athletes gave us the speed, access and trust to pull it off and deliver a campaign that felt as real as the fans who made it sing.
Watch the 30″ TVC
