Reigniting Boxing's Place in Australian Sport
No Limit Boxing
No Limit Boxing
No Limit Boxing came to TSE with an ambitious vision: return boxing to the centre of Australian sport. Together, we built a platform around Tim Tszyu, set a new benchmark for stadium events, and reignited national interest – all while navigating a pandemic and redefining how boxing is promoted in this country.
The Vision
No Limit Boxing’s goal was clear: build a world-class stage around Tim Tszyu and make boxing matter again in Australia. It wasn’t just about filling seats — it was about reshaping perception. They needed a partner who shared their appetite for disruption and could bring the commercial smarts, creative ambition, and operational horsepower to make it real.
The Partnership
TSE and No Limit formed a long-term strategic partnership, uniting promoter, broadcaster and agency under one vision. We helped broker a marketing and broadcast alliance with Foxtel, managed major event production, led all commercial partnerships, and developed a marketing approach that elevated Tszyu into a national headline act.
The Big Moments
Tim Tszyu vs Tony Harrison
Qudos Bank Arena, March 2023
11,740 fans watched Tszyu claim the Super Middleweight World Title in a defining moment for the sport.
Tim Tszyu vs Takeshi Inoue
Qudos Bank Arena, November 2021
Just weeks after Sydney’s COVID reopening, 10,476 packed into the arena to welcome boxing back.
CommBank Stadium, December 2021
A landmark outdoor stadium show, setting a new bar for boxing presentation and live experience.
TSE's Role
Ticketing & Pay-Per-View Marketing
Ticketing Operations
Event Production & Sports Presentation
Brand Strategy
Foxtel Marketing Partnership Management
A New Era
In 2024, No Limit brought key roles in-house, evolving the partnership. TSE remains a central player leading all ticket sales and pay-per-view marketing, with a sharp focus on growing the audience and commercial return.
