Re-thinking Media Day for Modern Sports Clubs
Media Day
The Traditional Media Day is Dead
For years, Media Day was treated as a box-ticking exercise. A plain backdrop, a few stock poses, and that was it. But fans now expect more. Clubs need high-quality, creative content that sets the tone for the season, yet many marketing teams are under-resourced to deliver the vision they want.
Our Approach
We treat Media Day as a strategic opportunity, not just a shoot.
It’s a chance to:
- Establish the club’s visual identity for the season.
- Deliver assets that are consistent, impactful, and usable across every platform.
- Reduce in-season production needs by creating a bank of ready-to-use content.
- Align internal teams with a shared creative direction.
We plug into any part of the project or work end-to-end
- Creative ideation
- Pre-production planning
- End-to-end production (photo, video, lighting, management)
- Post-production and asset delivery
The Outcome
Media Day, done right, adds value across the entire club:
- Saves time and resources with fewer in-season shoots.
- Provides versatile assets for marketing, social, sponsorship, broadcast, and digital.
- Delivers consistency across all touchpoints.
- Reduces design and editing work with smart, creative execution.
