Ownership of the Sydney Kings and Sydney Flames basketball teams allowed TSE to build strong charity partnerships for the basketball business.
TSE identified the opportunity to build a strategic partnership with the McGrath Foundation to deliver a Pink Hoops event, a double header game at Qudos Bank Arena.
TSE was responsible for all aspects of the brand, event and fundraising strategy for this new initiative.
The key content video featured Flames player and breast cancer survivor, Tiana Mangakahia, who had made a remarkable recovery to make her way back to elite basketball.