Hahn Half Court | Half Pub
Three events over three weekends blending beer and basketball culture
Hahn Half Court | Half Pub
Hahn wanted to take a unique approach, looking to connect with social athletes. They identified TSE’s unique position and expertise in the Australian basketball landscape, and engaged us to develop a strategy to connect with social basketballs in an authentic and credible way.
The strategy TSE recommended was to navigate past traditional sponsorship and approach the task by creating their own unique events, connecting directly with social basketballers and giving them a 3×3 game experience that would make them ‘feel like pros.’
TSE helped Hahn to transform an outdoor basketball court into a Hahn ‘Half Court, Half Pub,’ creating an event that no basketball lover had ever experienced. The event became the centre of a three month Hahn Summer marketing campaign.
A key part of ensuring a unique experience was the recruitment of three-time NBA Champion and Australian basketball legend, Luc Longley. Luc, who is represented by TSE, came on board as an ambassador for Hahn Summer Of Hoops and offered a larger than life presence on game day.
Our Role
Strategy Consultancy
Event Production & Presentation
Basketball Consultancy
Talent Representation
(Luc Longley)
Streetball Player Recruitment
Watch the hype reel
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