TSE is an independent sports and entertainment agency shaping how brands and fans connect through sport. Since 1994, we’ve helped brands, organisations and rights holders grow their audiences, their businesses and their impact.

Over time, we’ve grown too – evolving from an agency partner to an active player in sport. In 2018, we invested in the Sydney Kings and Sydney Flames basketball teams. This gave us more than ownership, it gave us hands-on experience with stuff like managing teams, selling tickets, running events, building brands and delivering sponsorships from the inside.

That experience sharpened our understanding of fans, the sports industry, culture, and how to get things done.

Today, we influence how sport is marketed, seen and experienced – blending strategy and creative, with a deep connection to the sports community.

Our team operates under one roof: strategists, writers, designers, producers, social media experts, filmmakers, content creators and experienced sports operators. Together, we create campaigns, content, activations and events that resonate with fans and drive real business outcomes.

With strong relationships across the sports and entertainment landscape, we make things happen that others can’t – with the agility and edge of a truly independent agency.

Keep Up To Date.

Have a project in mind?

Get in touch today