A creative and strategic agency that specialises in sport and entertainment.
We are strategic thinkers and creative storytellers, dedicated to crafting work that resonates culturally and drives both revenue and growth for brands, sports organisations, events and sponsors.
With 30 years of experience in sport, we combine strategy, commercial consulting and in-house production to deliver work that not only connects – it shapes how sport is seen, shared and experienced.
Backed by deep industry relationships and a team built to move fast, we create work that sets the tone for sport and culture in Australia.
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From Agency to Ownership - We've been on both sides of the fence
TSE started as an agency helping brands connect with sport. Over time, that work led us deeper into the industry – eventually owning and running professional sports teams, The Sydney Kings and Flames.
That hands on experience shaped who we are today. We’ve lived the challenges of ticket sales, brand building, sponsorship and fan engagement. It’s given us a practical understanding of how sport really works, at every level.
Today, we bring that experience to every brief – blending creative thinking with the commercial realities of the sports business.
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